Performance marketing is a marketing strategy that focuses on driving measurable results, such as leads, conversions, or sales. Performance marketing can be an effective way for small businesses to compete with larger competitors. We make several tools and platforms available to help businesses execute their performance marketing campaigns effectively.
Advertisers place their ads on a specific channel (more on top performance marketing channels below), and then pay based on how well those ads perform. When it comes to performance marketing, there are a few different ways to pay.How Performance Marketing Works
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising model where advertisers pay each time a user clicks on their ad. Advertisers are chosen based on how many times their ad is clicked on. It is an effective method of increasing traffic to your website.
Cost Per Sale (CPS)
Cost Per Sale (CPS) charges you only when you make a sale that was influenced by an advertisement. CPS can be a highly effective advertising model for businesses because it eliminates the risk of paying for ineffective advertising.
Cost Per Impression (CPM)
Impressions are essentially views of your ad. With CPM, you pay for every thousand views, and to meet the client's requirements, we carefully analyze different phases by Calculating CPM, Advertising Platforms, Targeting Techniques, and Optimization Techniques.
Cost Per Lead (CPL)
Impressions are essentially views of your ad. With CPM, you pay for every thousand views, and to meet the client's requirements, we analyze different phases by Calculating CPM, Advertising Platforms, Targeting Techniques, and Optimization Techniques.